A new showroom for the legendary brand UGG from Australia
The shoe brand UGG has been around since the 70s - it was founded by an Australian surfer on the coast of Southern California. Today, the globally established company has long since produced not only the well-known boots, but also luxurious accessories and textile collections. In the course of our many years of collaboration with UGG, we have already created many great brand stagings on popular locations - from showrooms to minimalist and cool brand areas to small space wonders like our mobile pop-up box.
The latest challenge for our premium customer: the redesign of the showroom in Munich. Challenge accepted! On about 200sqm a minimalistic and cool brand area was created. The task this time was to convince the B2B client before the end customer. In addition to the step shelves known from pop-up areas, made of an exciting material combination of matt black lacquered reinforcement iron, as well as solid waxed oak, another piece of presentation furniture was added: a stand in restrained white, which grants the main actors, the UGG boots, the greatest possible attention. Children are not neglected either and a detailed kids' corner completes the big picture. Two meeting areas are integrated on top. With their spacious tables and transparent "Louis Ghost" chairs designed by Philippe Starck, they blend in perfectly with the surroundings and invite to successful negotiations.
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