Playful window display for the new Würth Family Store
For our client, Adolf WÜRTH GmbH, we currently developed a shop window concept that will be played throughout the year and shown in alternating phases.
The specialist for assembly and fastening materials has the only store for end consumers in Stuttgart's city center so far; this is affectionately called Family Store and is designed for demanding hobby DIY enthusiasts and those who want to become one. The focus of our design for the window staging lies in the context of 'family' and visualizes little stories from everyday life.
The display windows show changing emotional stories, which we design using graphics and images - at the same time, we also pick up on Würth products that match the presentation. We draw the eye to the store and inspire a new exciting DIY project every time the window changes.
The prelude was the concept: "Conquer your limits!" that talks about the dream of your own self-designed tree house and the tools that are needed to build it. Currently on view is the production 'soapbox derby'....
„Great ideas, professional realization! Finally, our shop window is packed with emotions.“
