The new BelMoba showroom in Munich's MONA shopping center

For the online furniture retailer BelMoba we created a brand new three-dimensional shopping world on almost 400sqm. In the brand's very first showroom in Munich's new MONA shopping center, customers experience the large selection and variety of high-quality products up close: Touching, trying and test sitting included.

The basic idea was to create a multichannel concept consisting of an online store and a showroom: The customer informs himself independently at touch screens, configures his own ideal sofa according to his own needs and ideas and can order it directly. A large olive tree stands in the center of the store space and we chose calm and restrained primary colors. In this way, wood, leather and textiles unfold their natural material effect and underline the BelMoba slogan " Housing was yesterday - Living is today".

→ Published at stores + shops

→ Published at retail design blog

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