State-of-the-art shop-in-shop spaces in various cities for UGG
What once started with a pair of boots on the beaches of Southern California is now one of the most established brands in the hearts of the world's trendsetters. It convinces with its high standards of luxury and comfort. For the spatial implementation of seasonal promotional areas and a kids' shop-in-shop, our assignment was to stage the lifestyle of the brand in the shortest possible time on various areas at the point of purchase (POP) and to design it in an appealing way. In doing so, we further developed the existing corporate design in retail and thus lifted it into a contemporary look.
We designed a modern and completely new area for UGG Kids in the Oberpollinger in Munich, new areas in Kaufhof Frankfurt, Kaufhof Berlin and in the Dodenhof Shoppingwelt. Temporary shop-in-shop areas were created for the current Classic Luxury collection. Furthermore, Thomas presented two levels of stylish sales areas for the beautiful shoes and accessories in Munich's Neuhauser Straße. All in all we realized in just a few weeks already more than 800sqm of new space in the rollout and would like to take this opportunity to thank our client UGG Australia® for the exciting projects and the great cooperation!
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