Fashion & lifestyle: pop-up store for UGG at Breuninger in Stuttgart
The fashion and lifestyle company Breuninger in Stuttgart's pedestrian zone hosted a UGG pop-up store on 80sqm space. We took over the conception & planning - and thus brought the image space to life.
The processing of natural materials, combined with the selective use of design elements, complemented the appearance to perfection and invited shoppers to come in. Seasonal decorations, graphic updates and a well-planned lighting concept topped the premium space and provided the perfect setting for an optimal product presentation.
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