Saucony »Born to Run« showroom at the O1 Mainhausen
Urban – fresh and so durable smart!
With these brand values, we were giving the new Saucony showroom in the O1 Mainhausen a strong visual expression and spatial presence.
Draft for the Saucony show room in Mainhausen
Realization of the Saucony show room in Mainhausen
On 60 square metres we present Saucony in the showroom in a consistently designed brand world that has a futuristic look and plays with strong contrasts and geometric arrangements. We took up the leitmotif not only conceptually, but also in the selection of furniture, materials, lighting, accessories and graphic design. Thus, concrete surfaces (optics), combined with filigree and timeless steel frame elements, reflect urbanity and durability – 'coolness' is also given to the concept through the use of graphics, thus creating the ideal connection to the brand in the room.
Our services
- Creative consulting and management
- Conceptual design
- Planning and project management
- Realization (GC)
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