Natural materials and warm colors for the BÄR Shop in München
We developed a new retail design for our client BÄR, which we presented for the first time with the opening of the first store in Hamburg. In the further rollout of the concept, a spatial 'fresh-up' was created in Munich, followed by another store in Düsseldorf and another new opening on Berlin's famous Ku'damm.
The Residenz in the heart of the city of Munich is the largest inner city palace in Germany. Next to it runs Residenzstraße - at number 25 we modernized the BÄR store based on our concept. A large inviting shop window with dynamically staged presentation columns creates an inviting external effect. In addition, an integrated screen in the shop window shows designs from the campaigns and makes it clear that while Bär maintains its traditions, it still uses digital stimuli.
The modern inlays for the back walls, developed by our designers, have been designed to match the CI colors of the BÄR brand in order to transport punctuated color accents into the store. The area covers a whole 170sqm on two floors, which are visually connected by three birch trunks in 6 m length.
In order to accompany the customers also to the back of the sales rooms, continuous light rails were designed for the narrow premises. Innovative ceiling spots with warm illumination additionally let the store shine in the perfect light.
