Sophisticated experience area for Reebok at GDS Dusseldorf

The US sporting goods brand Reebok is already over 100 years old and is one of the biggest in the industry. It is also very well known in Germany as a subsidiary of Adidas.

Inviting and perfectly staged, Reebok unveiled its new products at the "GDS - International Shoes & Accessories" trade fair in Dusseldorf. With huge suspended banners, the toning technology attracted all eyes. The result was an all-around successful trade show appearance that staged the various innovations interestingly and with sophistication.

▶︎ Further projects for Reebok

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