Learning center – Club fitting at the golf course of BMW Open
At the heart of Jean-Marc-Grüner’s area is an elaborately staged area where individual fitting advice is given. The clubfitter pursues the goal of personally putting together the perfectly created golf club set for his customers. Accordingly, our designers considered developing a synergy between the Pro Shop, which was created lately and the new centre.
Our services
- Creative consulting and management
- Conceptual design
- Planning and project management
- Realization (GC)
In the conceptual and architectural development of the Golfersworld, a special extension of the range of services was created to match the Pro Shop: the newly created Learning and Fitting Center, also on the Eichenried golf course.
Divided into two learning and one fitting area, experienced golf instructors from Golfersworld train and coach ambitious golfers.
The modern, timeless and technically minimalist design concept was formally adopted in the new rooms. The atmosphere resembles a Bond “Q” location – ‘Welcome’ at the bar in a cool concrete look with an integrated showcase as a link to the Pro Shop, inviting the visitor to inhale 100% individuality of golf. In addition, a fitness area was created, zoned by a noble velour. A high-quality sideboard accommodates blackrools® and other fitness accessories, Terra® bands hang from the ceiling; this area is available for all customers and rounds off the service concept accordingly.
The two learnings now resemble a modern lounge; thanks to a room-wide built-in cupboard with integrated bench and high-quality cover, all equipment can now be stored optically and focus on the new Trackman System with video simulation. Surfaces are accentuated with stylish LED spots and thus contribute to a pleasant atmosphere.
When developing the interior design, we put great focus on making the visit an experience; the atmosphere is very pleasant, as the use of all materials, attributes such as well-being, authenticity and professionalism can be felt and experienced! The lighting concept underlines this experience. – Let's play!
